Audience of One

On Hyper-Optimized Content, Memetic Viruses, and the Theft of the Self I have had the uncanny experience of opening Pinterest lately and finding, amidst the tiles on wedding aesthetics and garden design, lurid short videos playing automatically. Werewolf love stories feature prominently. As do romances with mafia bosses. Evil sibling rivalaries, revenge stories against bullies. I am learning a lot…