influencer marketing

Pick anything below and it plays in the bar at the foot of the window — and keeps playing while you go on browsing the directory.

1. 1▶Why Great Products Don't Always Win | Chloë ThomasInfluence Global30:26
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2. 2▶The Biggest Mistake Brands Make With Influencers | Kenzo MizumotoInfluence Global28:21
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3. 3▶AI Might Ignore Your Brand | The New Rules of SEOInfluence Global25:12
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4. 4▶What Happens When AI Starts Spending Money?Influence Global20:04
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5. 5▶300 Pieces Of Content, Only 10 Used, £1,000 For 19 Million Views | Ben WoollamsInfluence Global20:53
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6. 6▶AI Thought Leadership: What's Missing and What WorksLay of the Brand37:28
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7. 7▶S9 Ep21: Building Trust In The Creator Economy - Compliance, Certification And Safer Influencer Marketing Ft. Murphy Hopkins-HubbardInfluence Global21:54
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8. 8▶S9 Ep20: Doctor Creators Share Their Amazing Journey Ft. Dr. Lydie & Dr. HazalInfluence Global18:05
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9. 9▶S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega ChengInfluence Global27:36
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10. 10▶S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie HillsInfluence Global16:21
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11. 11▶S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer PowellInfluence Global19:58
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12. 12▶Next-level analyst relationsLay of the Brand47:29
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13. 13▶The secrets of cyber influencer marketing - Part 2Lay of the Brand24:35
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14. 14▶The secrets of cyber influencer marketing - Part 1Lay of the Brand29:40
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15. 15▶Navigating the fractured customer journey w/Pat Barrett, UnisonLay of the Brand22:46
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16. 16▶Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographicsTuija AaltoNotes
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17. 17▶B2G success in a DOGE environment with guest Brian ChidesterLay of the Brand29:30
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18. 18▶Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle ShaferLay of the Brand23:28
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19. 19▶B2B Influencer Marketing with Samsung's Nidhi MehtaLay of the Brand34:30
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20. 20▶B2G Marketing: Creating End of FY24 Impact with Mark AmtowerLay of the Brand37:33
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21. 21▶2024 AI survey report: how to reach B2B AI buyers nowLay of the Brand23:35
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22. 22▶B2B Influencer Marketing with Carter Hostelley, LeadTailLay of the Brand35:02
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23. 23▶2024 B2B Media Outlook with Sam WhitmoreLay of the Brand35:20
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24. 24▶The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt GroupLay of the Brand35:47
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25. 25▶Marketing to healthcare CIOs — our 2022 survey resultsLay of the Brand27:54
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26. 26▶2023 predictions for marketing and PR with Microsoft and Merritt GroupLay of the Brand23:31
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27. 27▶Take control of your personal brandLay of the Brand44:55
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28. 28▶B2B marketing in the metaverseLay of the Brand23:03
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29. 29▶Launching and Measuring Your B2G ABM Campaign with Aaron Heffron and Kate TongLay of the Brand26:25
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30. 30▶Creating valuable B2G content for ABM with Aaron Heffron and Courtney HastingsLay of the Brand28:49
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31. 31▶EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence LearningLay of the Brand22:33
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32. 32▶The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market ConnectionsLay of the Brand30:06
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33. 33▶Aligning marketing and sales for B2G ABM and DBMLay of the Brand25:31
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34. 34▶B2G ABM prospecting with Mark AmtowerLay of the Brand25:12
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35. 35▶Diversity, Equity and Inclusion (DE&I)Lay of the Brand21:35
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36. 36▶Do newswires have a future?Lay of the Brand21:41
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37. 37▶How to market to CISOs with 7-Eleven & T.E.N.Lay of the Brand34:12
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38. 38▶Virtual event speaking: Land the gig, make it unforgettableLay of the Brand17:06
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39. 39▶How to land funding in today’s environment w/ S3 Ventures’ Eric EngineerLay of the Brand25:58
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40. 40▶CMO insights: Strategies for getting back to business part 2Lay of the Brand28:23
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41. 41▶CMO insights: Strategies for getting back to business part 1Lay of the Brand30:49
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42. 42▶CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQLay of the Brand27:39
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43. 43▶The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock TechnologiesLay of the Brand26:00
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44. 44▶The top digital marketing essentials to stay relevant w/ Merritt Group's Pasha IrshadLay of the Brand17:29
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45. 45▶Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed AhmedLay of the Brand21:49
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46. 46▶The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail BracyLay of the Brand24:35
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47. 47▶How to create an agile brand w/ Greg Kihlström, Host of Agile World PodcastLay of the Brand23:56
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48. 48▶Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei SamoilenkoLay of the Brand19:43
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49. 49▶Reputation management in the tech industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed AhmedLay of the Brand27:01
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50. 50▶Branding your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at GannettLay of the Brand21:38
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