JSW’s ‘Rukna Nahi Hai’ brings hockey’s generations into one frame

JSW Group has extended its 'Rukna Nahi Hai' campaign with a new film supporting the Indian men's and women's hockey teams at the FIH Hockey World Cup 2026. The campaign brings together former Indian hockey players Sardar Singh, Rani Rampal and Ajinder Kaur, connecting different generations of the sport and highlighting the legacy and resilience associated with Indian hockey. The film looks back at…