# influencer marketing (audio feeds) — RSS Amplifier Recent posts from the 3 feeds in the RSS Amplifier directory that cover influencer marketing. Page: Feed: --- ## Why Great Products Don't Always Win | Chloë Thomas _2026-07-17 · Influence Global_ Why do some ecommerce brands thrive while others disappear? In this episode of the Influence Global Podcast, Gordon Glenister is joined by ecommerce expert, author and podcast host Chloë Thomas to explore what it really takes to build a successful brand in today's increasingly competitive digital landscape. Drawing on more than two decades of experience in ecommerce and marketing, Chloë shares… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7437779043.mp3) ## [Regulating influence: Europe’s next media policy frontier](https://aalto.substack.com/p/regulating-influence-europes-next) _2026-06-29 · Tuija Aalto · Tuija Aalto_ Europe moves to hold influencers accountable ## The Biggest Mistake Brands Make With Influencers | Kenzo Mizumoto _2026-06-03 · Influence Global_ Why do some creators generate millions of views but struggle to drive sales? In this episode of the Influence Global Podcast, Gordon Glenister speaks with content creator Kenzo Mizumoto about the creator economy, influencer marketing, brand partnerships and the realities of building an audience online. Kenzo shares why not every creator should be judged by conversions, how TikTok Shop has changed… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7042279789.mp3) ## AI Might Ignore Your Brand | The New Rules of SEO _2026-05-27 · Influence Global_ Some agencies are now creating fake AI experts. Fake headshots. Fake names. Fake commentary. In this episode of the Influence Global Podcast, Gordon Glenister speaks with James Roach from Honcho about how AI is reshaping SEO, digital PR, online trust and media visibility. They discuss: • Why AI may be helping SEO more than hurting it • The rise of AI-generated content and “AI slop” • How brands… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2266875689.mp3) ## What Happens When AI Starts Spending Money? _2026-05-08 · Influence Global_ What happens when AI starts spending money for us? In this episode of the Influence Global Podcast, Gordon Glenister speaks with Grant from The Payment Shed about AI driven commerce, digital trust, Buy Now Pay Later culture, fraud, stablecoins and the rise of the cashless society. Topics include: • AI agents shopping on our behalf • The hidden risks of Buy Now Pay Later • Why fraud is evolving… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7061715081.mp3) ## 300 Pieces Of Content, Only 10 Used, £1,000 For 19 Million Views | Ben Woollams _2026-04-25 · Influence Global_ Gordon Glenister sits down with Ben Woollams, CEO and Founder of TrueRights, to discuss the crisis in digital rights across the creator economy. In this episode, Ben reveals how brands are overpaying for content they never use, while creators are being underpaid for content that drives millions of impressions. From his journey at Influencer.com to founding TrueRights, Ben breaks down why 6 out of… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4774109939.mp3) ## AI Thought Leadership: What's Missing and What Works _2026-03-17 · Lay of the Brand_ When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't deliver fresh ideas. So it's not really thought leadership. It's just more words. So what can marketers do? Well, that's why we're talking with Raj Khera, CEO of Make Media, to talk about why thought leadership, especially AI-generated content, misses… [Listen](https://www.buzzsprout.com/274294/episodes/18855566-ai-thought-leadership-what-s-missing-and-what-works.mp3) ## S9 Ep21: Building Trust In The Creator Economy - Compliance, Certification And Safer Influencer Marketing Ft. Murphy Hopkins-Hubbard _2026-03-17 · Influence Global_ In this episode of Influence Global, Gordon speaks with Murphy Hopkins Hubbard, CEO and founder of Stamp, about one of the biggest challenges in the creator economy: trust, compliance and creator protection. Murphy shares her background in social impact, finance and enterprise, and explains how that experience led her to build Stamp — a certification and toolkit designed to help creators, brands… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5425935247.mp3?updated=1773240662) ## S9 Ep20: Doctor Creators Share Their Amazing Journey Ft. Dr. Lydie & Dr. Hazal _2026-03-11 · Influence Global_ Gordon is joined by London-based duo Dr. Lydie and Dr. Hazal — doctors, founders and twenty-something entrepreneurs—who met in 2017 while applying to medical school. Coming from low socioeconomic, state-school backgrounds, they bonded over the inequalities in access to guidance and decided to document their journey to help others navigate both getting into medical school and sustaining the… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL3697832009.mp3) ## [New research article on Journalistic social media influencers published in Journalism Practice journal](https://aalto.substack.com/p/new-research-article-on-journalistic) _2026-02-20 · Tuija Aalto · Tuija Aalto_ Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism ## [Watch chovy live code (Sponsored)](https://crawlproof.com/a/n7kSI5FAJc3Z) _2026-02-20 · **Sponsored**_ Join Mosh Coding streams with collaborative screen sharing and remote control, open source. ## S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega Cheng _2026-02-17 · Influence Global_ In this episode, host Gordon Glenister is joined by Sega Cheng, entrepreneur and founder of an AI-powered influencer marketing platform, for an in-depth discussion on how technology is transforming the creator economy. Sega shares her journey into influencer marketing and explains how the industry has evolved from ad-hoc creator partnerships into a data-driven discipline, particularly across Asian… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6656025340.mp3?updated=1771336208) ## S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie Hills _2026-01-27 · Influence Global_ In this episode of the Influence Global Podcast, Gordon Glenister is joined by Charlie Hills, one of LinkedIn’s fastest-growing content creators. Charlie shares his journey from the intensity of a traditional nine-to-five role to taking the leap into full-time content creation, explaining the discipline, consistency and personal risk involved in making that transition. The conversation explores… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9020078659.mp3?updated=1770741559) ## S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell _2026-01-20 · Influence Global_ In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first… [Listen](https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7467790412.mp3?updated=1766422680) ## Next-level analyst relations _2026-01-13 · Lay of the Brand_ A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what do they really want from you? To find out the secrets to powerful analyst relations, host Peter Jacobs talks with Melinda Marks, Practice Director for Cybersecurity at Omdia;… [Listen](https://www.buzzsprout.com/274294/episodes/18475744-next-level-analyst-relations.mp3) ## The secrets of cyber influencer marketing - Part 2 _2025-08-20 · Lay of the Brand_ Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's… [Listen](https://www.buzzsprout.com/274294/episodes/17626398-the-secrets-of-cyber-influencer-marketing-part-2.mp3) ## [Scholars point a gap in platform governance: creators as sellers not recognized by TikTok’s documentation](https://aalto.substack.com/p/scholars-point-a-gap-in-platform) _2025-07-27 · Tuija Aalto · Tuija Aalto_ Researchers find TikTok’s platform documentation "complex and messy" ## The secrets of cyber influencer marketing - Part 1 _2025-07-23 · Lay of the Brand_ Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: \* Michelle Schafer, a Merritt Group… [Listen](https://www.buzzsprout.com/274294/episodes/17521462-the-secrets-of-cyber-influencer-marketing-part-1.mp3) ## [What is "Influence Industry" and how does it differ from Influencer Industry?](https://aalto.substack.com/p/what-is-influence-industry-and-how) _2025-07-06 · Tuija Aalto · Tuija Aalto_ Scholars: Influence Industry combines traditional communication tactics with new technologies to influence audiences often without their full awareness. ## Navigating the fractured customer journey w/Pat Barrett, Unison _2025-06-17 · Lay of the Brand_ Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking with Unison's Pat Barrett to unpack the messy reality of the modern buyer journey and uncover how you can navigate the new, fractured… [Listen](https://www.buzzsprout.com/274294/episodes/17345550-navigating-the-fractured-customer-journey-w-pat-barrett-unison.mp3) ## [Influence with integrity — Responsible influence certification gains ground in Europe](https://aalto.substack.com/p/influence-with-integrity-responsible) _2025-06-16 · Tuija Aalto · Tuija Aalto_ Industry dialogue emerges around potential influencer certification ## [Prime Noise-Cancelling Picks (Sponsored)](https://crawlproof.com/a/1f6QnaDPtvwz) _2025-06-16 · **Sponsored**_ Browse Prime-eligible, 4-star-and-up noise-cancelling earbuds with fast shipping and deals ## [Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographics](https://aalto.substack.com/p/younger-users-15-24-tend-to-have) _2025-06-13 · Tuija Aalto · Tuija Aalto_ Societal content shared by influencers had an impact especially on young people. A survey walk-through and a Google NotebookLM-generated audio deep dive into Finnish social media context per June 2023 [Listen](https://api.substack.com/feed/podcast/165870049/8aa35f8c5011c65d5b7d79095d2a142d.mp3) ## [Ethical Tensions in the Influencer-Driven Attention Economy](https://aalto.substack.com/p/ethical-tensions-in-the-influencer) _2025-06-02 · Tuija Aalto · Tuija Aalto_ Influencer branding meets audience media literacy in the negotiation of trust ## [Social Media Influencers Monetise Through Multiple Income Streams](https://aalto.substack.com/p/social-media-influencers-monetise) _2025-06-01 · Tuija Aalto · Tuija Aalto_ SMI's livelihood likely originates from several sources ## [Where were you when podcasts went mainstream?](https://aalto.substack.com/p/where-were-you-when-podcasts-went) _2025-04-27 · Tuija Aalto · Tuija Aalto_ Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline? ## B2G success in a DOGE environment with guest Brian Chidester _2025-03-25 · Lay of the Brand_ In this episode of Lay of the Brand , host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to operate more efficiently while staying mission-aligned, they uncover steps B2G companies can take right now to stay relevant. This conversation… [Listen](https://www.buzzsprout.com/274294/episodes/16828914-b2g-success-in-a-doge-environment-with-guest-brian-chidester.mp3) ## [Influencers and influencer marketing defined, plus context](https://aalto.substack.com/p/influencers-and-influencer-marketing) _2024-12-05 · Tuija Aalto · Tuija Aalto_ Influencers are people who successfully commercialize their social media following ## Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer _2024-12-03 · Lay of the Brand_ Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever. On this episode, Gianna Whitver, CEO of the Cybersecurity Marketing Society, and Merritt Group's cybersecurity lead Michelle Shafer, spell out where to focus your efforts now and in the year… [Listen](https://www.buzzsprout.com/274294/episodes/16180638-cybersecurity-marketing-what-s-working-and-what-s-coming-next-w-gianna-whitver-and-michelle-shafer.mp3) ## [A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023](https://aalto.substack.com/p/a-nordic-fan-funding-figure-57-million) _2024-11-25 · Tuija Aalto · Tuija Aalto_ Willingness to pay for creator content varies internationally, Statista finds. Most likely to pay for creator content: the Chinese. ## [Why do successful influencers and creators end their careers?](https://aalto.substack.com/p/why-do-successful-influencers-and) _2024-11-16 · Tuija Aalto · Tuija Aalto_ Less screen time, more creative and business opportunities appeal, as burnout is one of the most discussed issues in the creator community ## B2B Influencer Marketing with Samsung's Nidhi Mehta _2024-10-28 · Lay of the Brand_ In this episode of Lay of the Brand , host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands. Nidhi shares actionable insights into how B2B brands can use influencer partnerships to tell more compelling stories, create emotional connections, and drive awareness and sales—even in… [Listen](https://www.buzzsprout.com/274294/episodes/15953705-b2b-influencer-marketing-with-samsung-s-nidhi-mehta.mp3) ## [Stocks ranked by what execs say (Sponsored)](https://crawlproof.com/a/p209fUZXC3w2) _2024-10-28 · **Sponsored**_ Evidence-backed watchlists from earnings calls and filings, cited to real transcripts—not guesses. ## [Influencers and legacy media share visibility practices](https://aalto.substack.com/p/influencers-and-legacy-media-share) _2024-10-27 · Tuija Aalto · Tuija Aalto_ Influencer industry actors represent a growing part of the Finnish creative industry workforce ## B2G Marketing: Creating End of FY24 Impact with Mark Amtower _2024-08-28 · Lay of the Brand_ The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion. [Listen](https://www.buzzsprout.com/274294/episodes/15618937-b2g-marketing-creating-end-of-fy24-impact-with-mark-amtower.mp3)