Why Your Shop's Website Traffic Is Down, But Your Leads Aren't | Ep. 537

Website traffic is falling across the board, and it's tempting to read that as a marketing problem. It usually isn't. AI summaries now answer the generic top of funnel questions people used to click into your site to answer, so the casual browsers never arrive. The visitors who do show up are the ones already deciding whether you're a fit. That changes what a manufacturing website is for. A list…