Methodological Problems in Claims About “Conscious” and “Preconscious” Influencer Effects

Mir, I. A. (2026). Influencer’s physical attractiveness and content aesthetics: Conscious and preconscious determinants of fashion-branded content engagement on Instagram. Journal of Creative Communications, 21(2), 201–219. https://doi.org/10.1177/09732586241288672 “The authors invoke an unproven perception–behavior mechanism to explain causation that was never observed. A direct path in a…