Search traffic is collapsing, direct traffic is booming: here's my data

Website analytics are getting harder to trust: AI search summaries are cutting overall traffic, while AI apps and tools are increasingly showing up in the vague "direct" bucket instead of being properly attributed. Using real data from three sites over 2024–2026, this post shows search traffic share collapsing and direct traffic share surging, and I conclude by asking what this all means for…