A good JAMA article that demonstrates how to appropriately share relative and absolute risks.

TL:DR: Sugary drinks might up your risk for oral cavity cancer (so says relative risk) but probably won't be the thing that kills you (so says absolute risk). In depth: I love teaching applied statistics, including showing my students how to identify and properly attention-grabbing examples of relative risk ( 1 , 2 ). HOWEVER, relative and absolute risk aren't lying. But they can scare people, so…