Truth in Advertising: Why agave spirits brands need more than good stories

I spent years in advertising. There’s a phrase from that world I never let go of: “Truth in advertising”. The good kind of advertising isn’t lying with style. It isn’t borrowing somebody else’s landscape, grandmother, Indigenous reference, and renting it out as a commercial shortcut. The good kind of advertising, and marketing in general, makes… The post Truth in Advertising: Why agave spirits…