Building a Practical AI-First Sales Organisation

In this episode of Mastering Sales and Negotiations , we sit down with Casper Guldager , AI consultant and co‑founder of Adaptig, whose career spans a decade of helping organisations like LEGO and KPMG integrate AI into commercial performance. Casper argues that while AI technology is accelerating rapidly, the real barrier to adoption isn’t tools — it’s leadership. He explains why AI…