# how to business (blogs) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover how to business. Page: Feed: --- ## [Good Careers at Bad Companies](https://sharedphysics.com/good-careers-at-bad-companies/) _2026-05-31 · Roman Kudryashov · Shared Physics_ Someone once asked me whether you can join a dysfunctional company and still have a good career. They assumed dysfunction is rare—something you'd see in advance and choose to join or avoid. But my experience is that most companies are dysfunctional in some significant and non-immediately ## [A Year in Reading, 2025](https://sharedphysics.com/a-year-in-reading-2026/) _2026-03-01 · Roman Kudryashov · Shared Physics_ Well here we are. Another year has gone by. Each year, it goes by quicker and quicker. Each year, it grabs a hold of me and whispers, “you’re on a one-directional ride, buddy!” I’m now a quarter of the way through — no, scratch ## [Learning Without the Lessons (In Pursuit of Uncertainty)](https://sharedphysics.com/no-lessons-to-be-learned/) _2026-01-23 · Roman Kudryashov · Shared Physics_ We’ve been asking the wrong questions in every retrospective and assigning the wrong endings to every story for the past century. ‘What did we learn?’ assumes a lesson exists to be learned, and that a certainty about the world can be extracted. What if there isn’t? ## [Are You Treating ChatGPT Better Than Your Coworkers?](https://sharedphysics.com/on-human-llm-interactions/) _2025-05-31 · Roman Kudryashov · Shared Physics_ Here’s a 🌶️ spicy take: I think practice at human/LLM interactions can lead to better human/human interactions. Over the last few months I've watched colleagues spend considerable time crafting and sharing LLM prompts for different projects—complete with context, examples, and success ## [Appendix to "Identifying Signals of Expertise"](https://sharedphysics.com/appendix-to-identifying-signals-of-expertise/) _2025-05-29 · Roman Kudryashov · Shared Physics_ In " Identifying Signals of Expertise ", I ended up cutting almost 2000 words to keep things succinct and focused. But that stuff was useful! If you're looking to upskill your interviewing skills further and dive deeper into identifying signals of expertise, read on; I've included ## [Identifying Signals of Expertise](https://sharedphysics.com/signals-of-expertise/) _2025-05-29 · Roman Kudryashov · Shared Physics_ One of the most useful questions I've used for evaluating expertise during a hiring interview is: Tell me about a time when you did something you thought was right, and later it turned out to be a mistake. That kicks off a series of additional questions and followups: ## [Field Testing Claude vs. ChatGPT for Marketing Strategy and Advertising Analysis](https://sharedphysics.com/field-testing-llms-for-marketing-and-advertising/) _2025-05-13 · Roman Kudryashov · Shared Physics_ I spent two weeks testing if AI tools could handle real marketing work and replace me. Working with 8 years of data, I found they're great at tedious tasks and terrible at finding meaningful insights in messy data. Bottom line: they're powerful assistants but poor agents. ## [Using Risk to Drive Outcomes and Innovation (In Healthcare vs. in Marketing)](https://sharedphysics.com/what-healthcare-gets-right-about-risk/) _2025-04-27 · Roman Kudryashov · Shared Physics_ What marketing teams and agencies can learn from healthcare's use of risk-based contracting, how that drives outcomes and innovation, and on creating a contracting model where everyone wins if the business grows, no one gets paid just for showing up. ## [Goodbye Books, Post-Literacy is Here to Stay](https://sharedphysics.com/the-dawn-of-post-literacy/) _2025-03-20 · Roman Kudryashov · Shared Physics_ Is being able to read a historical anomaly? Thoughts on tacit knowledge as intellectual dark matter, changes to information-seeking behavior, Star Wars, and why post-literacy is probably going to happen and what that means. ## [Anthony Ettinger on LinkedIn (Sponsored)](https://crawlproof.com/a/3eWYGp0sZY88) _2025-03-20 · **Sponsored**_ Public LinkedIn profile at linkedin.com/in/anthonyettinger. ## [A Year In Reading, 2024](https://sharedphysics.com/a-year-in-reading-2024/) _2025-03-19 · Roman Kudryashov · Shared Physics_ In ten years of public reading and writing, last year was an outlier. I wrote almost nothing public last year, and read the least since I starting tracking it in 2017. I'm chalking this up to work, fatherhood, and training. Work: I wrote a lot this year and