Ashley Morris: Product-Market Fit Forgives Every Mistake

What if the reason you survive your own mistakes has nothing to do with how smart you are, and everything to do with your product? Ashley Morris spent years in finance before he bought the sandwich shop he was obsessed with in college. Today he's the CEO of Capriotti's and Wing Zone. He'll tell you the real asset he bought was product-market fit so undeniable it gave him room to make every mistake…