Is Wine Really in Trouble? Wine Market Council's Dr. Liz Thach Breaks Down the Data, Offers Hope, Ep 123

If you’ve read the wine headlines lately, you’d think wine is over. Younger generations don’t drink it. Wellness concerns have people cutting back. Baby boomers are aging out of the market. But according to Dr. Liz Thach , President of the Wine Market Council and one of the world’s most respected wine researchers, that story is incomplete. Turns out younger generations ARE drinking wine On this…