“Effective October 1, 2026,” Meta introduces charges for customer-service messages on WhatsApp

Parent company of WhatsApp, Meta, has announced plans to begin charging businesses for customer-service messages on its WhatsApp Business Platform from October 1, 2026. According to a notice on its WhatsApp Business platform, Meta said it will also begin charging for utility messages sent in response to users within the open 24-hour window. The policy …