From Madonna to Matt Damon, how ‘The Odyssey’ is driving Greece’s US tourism boom

Highlights: Greece is seeing growing exposure among American travelers through celebrity vacations, Hollywood productions and social media. About 1.55 million Americans visited Greece in 2025, making the US its third-largest tourism revenue source. Christopher Nolan’s The Odyssey, starring Matt Damon and Anne Hathaway, was filmed partly in Greece’s Peloponnese region. EasyJet Holidays reported an…