Book Titles Are Hard

The saying goes "don't judge a book by its cover" and we all know by now that judging books by their covers is exactly what readers do. Choosing a title is, I'd argue, equally important as choosing the right cover. On the shelf, a great cover will draw a reader in, but having a good, intriguing title and blurb convinces them to buy it. Or at least, that's how I chose most of the books I buy.…