Ep 182: Why Most CEOs Are Getting AI Adoption Wrong with Annica Rantala, CEO of Rapunzel of Sweden

On this episode, I sit down with Annica Rantala, CEO of Rapunzel of Sweden, to talk about what happens when you take a category dominated by professionals and salons and hand it directly to the consumer. Rapunzel is a Nordic pioneer in hair extensions - built on a direct-to-consumer model from day one, with 81% of revenue through their own e-commerce. We get into how that model works in practice:…