Ep 181: Offcuts Live, Stockholm - You Can't Index Vibes: What AI Search Means for Brands Built on Culture with Erik Arnewing & Ola Ekerhov

On this episode, we did something different - Offcuts went live in Stockholm in front of a room of commerce operators. I'm joined by two people who've each spent the best part of two decades inside consumer brands: Erik Arnewing, CTO at Stellar Equipment and twenty years at Sneakersnstuff before that, and Ola Ekerhov, who ran ecommerce at Acne Studios for sixteen years and now advises mid-sized…