Ep 177: Agentic Commerce Through a B2B Marketing Lens with Juan Pellerano-Rendón, CMO of Swap

In this episode, I sit down with Juan, CMO of Swap, to explore a question that's becoming harder to ignore: what does B2B brand building actually look like when the category you're marketing didn't exist two years ago? Swap covers a wide surface area - returns, logistics, package protection, cross-border operations, and now an agentic storefront. We dig into how you build a coherent brand around a…