Aaron Koenig finds purpose through rhythm on "Ikigai"

Aaron Koenig’s "Ikigai" transforms a contemplative philosophy into an approachable blues-rock journey. The song, built on a traditional Bo Diddley rhythm, explores the Japanese concept of finding purpose in life at the intersection of passion, talent, meaning, and value. Koenig offers a straightforward, inviting, and accessible musical approach. The rhythmic foundation keeps the message in the…