Why UX? 53# Sidse Bordal

Sidse is a design thinker, researcher, and educator with a deep fascination for the mechanics of creativity under pressure. With a PhD that unpacked how ideas emerge in uncertain design spaces, and a Postdoc focused on real-world business development through design sprints, she brings both academic depth and hands-on experience. Sidse thrives on helping teams move past habitual thinking, navigate…