Why I'm Shutting Down Lorelight (And What It Taught Me About GEO)

I&rsquo;m shutting down Lorelight. Not because it didn&rsquo;t work. Not because I ran out of money. But because I realized something that probably should have been obvious from the start. Let me explain. What Was Lorelight? A few months ago, I launched Lorelight—a generative engine optimization (GEO) platform designed to help businesses improve their visibility in AI search engines like ChatGPT,…