How Our Brains Are Wired for Generosity and Why It Matters

Why do people give—and what happens in the brain when they decide to support a cause? Rob Harter sits down with fundraising strategist, behavioral science expert, and Neurogiving author Cherian Koshy to explore the neuroscience behind generosity. Cherian explains why charitable giving is closely connected to emotion, identity, belonging, and the brain’s reward systems—and why facts alone rarely…