A Harte Appetite: There's Nothing Like Wonder Bread

The story of Wonder Bread started in 1921 when the Taggart Baking Company of Indianapolis was getting ready to launch its new 1 1/2 pound loaf of bread. Inspiration hit VP Elmer Cline who was attending the International Balloon Race at the Indianapolis Speedway. He became mesmerized by the hundreds of colorful balloons floating across the sky.