Why “Skin Longevity” Replaced Anti-Aging in 2026

The phrase “anti-aging” has quietly vanished from beauty packaging, replaced almost everywhere by skin longevity. The shift was driven by three things at once: longevity science entering the cultural mainstream, corporate research investment from companies like Estée Lauder, and younger shoppers who reject the idea that aging is a defect. The science underneath is real [...] The post Why “Skin…