Crafting Political Storytelling with Qualitative Methods and AI, with Frank A. Spring

Frank A. Spring, founding partner at Altum Insight and managing partner of Undaunted Ventures , shares how qualitative methods can understand the stories voters tell themselves about politics. Frank discusses his work using AI-moderated interviews (AIMI) and digital ethnography to analyze citizens' understanding of democracy, and how these insights can be used to inform political storytelling. We…