# gtm engineering (blogs) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover gtm engineering. Page: Feed: --- ## [How First-Party Signals Become Your GTM Moat](https://thegtme.com/p/how-first-party-signals-become-your) _2026-07-27 · The GTM Engineer by Clay_ Verkada gets a quarter of its revenue from marketing-sourced leads. Here's how its growth team built a GTM system around signals no competitor can buy. ## [Clay Tripled Enterprise ARR in Nine Months. Here's How](https://thegtme.com/p/behind-the-scenes-of-clays-marketing) _2026-07-15 · The GTM Engineer by Clay_ How Clay grew from $1M to $100M ARR: the marketing and growth systems behind its self-serve and sales-led split, from Bruno Estrella and Davide Grieco. ## [What it takes to win for AI startups](https://pascalsnotes.substack.com/p/what-it-takes-to-win-for-ai-startups) _2026-04-23 · Pascal Unger · pascal's notes_ Differentiation, focus, velocity, and ambition matter now more than ever. ## [How we dropped cost-per-lead from $250 to $25 with ads in Clay](https://thegtme.com/p/how-we-dropped-cost-per-lead-from) _2026-03-16 · The GTM Engineer · The GTM Engineer by Clay_ Most B2B companies waste half their paid ad budget showing ads to the wrong people like existing customers, open opportunities, or agencies who can’t buy. ## [How Clay automates deck creation](https://thegtme.com/p/how-clay-automates-deck-creation) _2026-02-17 · The GTM Engineer · The GTM Engineer by Clay_ Customer success and sales teams spend hours building decks for every client interaction. ## [GTM Engineering Best Practices](https://pascalsnotes.substack.com/p/gtm-engineering-best-practices) _2025-12-18 · Pascal Unger · pascal's notes_ Best practices in GTM Engineering with the Head of GTM Engineering at the company that invented the domain: Clay’s Osman Sheikhnureldin ## [How to nail GTM Engineering](https://pascalsnotes.substack.com/p/how-to-nail-gtm-engineering) _2025-12-12 · Pascal Unger · pascal's notes_ How to succeed with GTM Engineering with the person who invented the role: Clay’s Yash Tekriwal ## [Why black-box account scoring kills your pipeline](https://thegtme.com/p/why-black-box-account-scoring-kills) _2025-12-04 · The GTM Engineer · The GTM Engineer by Clay_ (and what to do about it) ## [How to win in AI (and why horizontal \> vertical)](https://pascalsnotes.substack.com/p/how-to-win-in-ai-and-why-horizontal) _2025-12-04 · Pascal Unger · pascal's notes_ 6 learnings from my conversation with Abhishek Das (AI PhD & Yutori co-founder) ## [How to Actually Do a P0 Launch](https://pascalsnotes.substack.com/p/how-to-actually-do-a-p0-launch) _2025-11-20 · Pascal Unger · pascal's notes_ Details on the 10-week launch playbook that regularly generates millions of impressions ## [Anthony Ettinger on LinkedIn (Sponsored)](https://crawlproof.com/a/Rs5Ai3nq2dr6) _2025-11-20 · **Sponsored**_ Public LinkedIn profile at linkedin.com/in/anthonyettinger. ## [The P0 Launch](https://pascalsnotes.substack.com/p/the-p0-launch) _2025-11-19 · Pascal Unger · pascal's notes_ The 10-week launch playbook that regularly generates millions of impressions ## [Introducing the focal founder residency](https://pascalsnotes.substack.com/p/introducing-the-focal-founder-residency) _2025-11-12 · Pascal Unger · pascal's notes_ 𝐋𝐚𝐮𝐧𝐜𝐡 𝐀𝐥𝐞𝐫𝐭: Winter 2026 Residency for Technical Founders at Inception! ## [You’re thinking about marketing ROI all wrong](https://thegtme.com/p/youre-thinking-about-marketing-roi) _2025-11-10 · The GTM Engineer · The GTM Engineer by Clay_ Lessons from building a B2B brand and a billboard campaign [Listen](https://api.substack.com/feed/podcast/178512285/640d10b5c852697f4f1faef1fe2e2473.mp3) ## [Speed-Run Enterprise Deals (But Only the Right Ones)](https://pascalsnotes.substack.com/p/speed-run-enterprise-deals-but-only) _2025-11-07 · Pascal Unger · pascal's notes_ Chasing the wrong deals can be the end of your business - especially with an expensive FDE org ## [Build Your Own FDE Playbook](https://pascalsnotes.substack.com/p/build-your-own-fde-playbook) _2025-11-06 · Pascal Unger · pascal's notes_ The Palantir Model Will Kill Your Startup if you try to copy it ## [Stop Building. Start Living Their Pain.](https://pascalsnotes.substack.com/p/stop-building-start-living-their) _2025-11-05 · Pascal Unger · pascal's notes_ Embed Yourself in the Customer's World ## [How we built Clay’s GTM engineering function](https://thegtme.com/p/how-we-built-clays-gtm-engineering) _2025-10-30 · The GTM Engineer · The GTM Engineer by Clay_ And how to do it yourself ## [The blueprint for AI GTM adoption](https://thegtme.com/p/the-blueprint-for-ai-gtm-adoption) _2025-10-15 · The GTM Engineer · The GTM Engineer by Clay_ A three-level framework from Clay and Hg ## [The Clay guide to Conversational Data](https://thegtme.com/p/the-clay-guide-to-conversational) _2025-10-08 · The GTM Engineer · The GTM Engineer by Clay_ How we use Clay to mine millions of pages of call transcripts to generate revenue ## [Transcript-Driven Stock Discovery (Sponsored)](https://crawlproof.com/a/6ib1sVvFVxOV) _2025-10-08 · **Sponsored**_ Ranked, evidence-backed watchlists from indexed executive transcripts for 1–2 quarter horizons ## [How to do early career hiring the right way](https://thegtme.com/p/the-clay-guide-to-early-career-hiring) _2025-09-25 · The GTM Engineer · The GTM Engineer by Clay_ Lessons from our early career program The Wheel