Unpublished Essay for the Soil Association

The Organic Counterculture It seems like everybody wants to be the “real” rebel these days, ever since the idea of alternative culture proved to be the hottest-selling ticket in town. Did that process start with the rock group Nirvana’s “Nevermind” album, Apple’s “Think Different” advertising campaign, or the advent of social media platforms like “X”? Organic farmers and merchants must have…