Marketers Are Hoping Brand Mentions on Reddit Will Influence Chatbots

Mia Sato, the Verge: When web traffic is funneled through LLMs instead of a traditional search results page, as Google has been doing, being cited by a chatbot becomes ever more important. Now, a whole host of startups, brands, and agencies are coming to Reddit to try to promote their companies in hopes that they […] ⌥ Permalink