How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragrance wardrobes," where users rotate their fragrances daily based on mood and occasion, often selecting from a robust collection of both designer and dupe scents. Teen boys also care about their fragrance…