How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partnerships are big business for everyone involved: the celebrity, who may be fulfilling, or courting, a spokesperson deal; beauty and lifestyle brands, which are often promoting a new product or simply…