58% of Consumers Say They Don’t Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need

New NIQ & World Data Lab report reveals how consumer polarization is redefining value, accelerating private label adoption, and reshaping competition on the shelf CHICAGO — As fast-moving consumer goods (FMCG) prices rose 26% globally between 2021 and 2025, consumers have become more deliberate about where they save and where they spend. NielsenIQ (NYSE: NIQ) […]