Ep 215: How Leaders Make Ideas Stick (with Emma Kuhl Pitts)

Leaders communicate constantly, but not everything they say is remembered, internalized, or acted on. In this episode, David Ashcraft talks with Emma Kuhl Pitts, CEO of PullSpark and, about how leaders can create messages and experiences that stay with people. Emma shares why attention is not the same as impact, how memory shapes influence, and why leaders should ask, "What do I want people to…