Meet Niles, a new reptilian Crocs mascot

He’s 6 feet tall, hatched from an egg last week, and is part of the shoe brand’s new approach to storytelling. A friendly cartoon owl named Duo turned the language app Duolingo into a Gen-Z obsession . McDonald’s Grimace made a purple milkshake a viral trend. And Microsoft’s Clippy mascot has been assisting—and annoying—Office users since the 1990s.