Episode 2.7 - Who Are the Future Members of Sororities? (With Heather Matthews)

In this episode, we talk with Heather Matthews, Director of Communications at Kappa Delta. She has been one of the prominent voices discussing the report "The Next Generation of Sorority Members: A Market and Persona Research Study," which was produced by the Foundation for Fraternal Excellence. We discuss the persona research and how campus Panhellenics can be improving the way they market the…