The Fundamentals of Effective Positioning

Positioning is one of the most powerful — and most misused — tools in marketing. It’s not a tagline, a clever campaign, or the latest buzzword tossed around in a boardroom. Positioning is the strategic lens through which customers understand who you are, what you stand for, and why you matter. When done well, it … Continue reading "The Fundamentals of Effective Positioning" The post The…