atproto made simple: publishing lexicons

i find some atproto documentation extremely confusing. the section about publishing lexicons is one of those parts that makes me want to tear my hair out. it sounds so hopelessly complicated. so i'm here to tell you publishing lexicons is actually very simple . yes, you can use the goat tool to do it for you , but i want to give you a clear mental model so you know what it does and why. what are…