How To: Optimise Your Website For AI, ChatGPT, Gemini Et Al

As AI tools like ChatGPT and Gemini start surfacing websites in their answers, SEOs are wondering if it's time to optimise differently. In my experience, the fundamentals still win. Good structure, clear content, and technical quality continue to get noticed - not just by Google, but by AI too. Here's what happened when ChatGPT found (and linked to) my site, and what it tells us about optimising…