[Case Study] Rebuilding analytics for a multi-domain tourism SPA

A large-sized Italian tourism operator running hop-on-hop-off bus tours and experience bookings across three domains came to me with a common problem: their advertising platforms were not receiving reliable conversion data. Meta, LinkedIn, Google Ads, and TikTok dashboards told conflicting stories. Attribution was unreliable. Nobody trusted the numbers. This is the story of how I rebuilt their…