Viral TikTok Musicians: Beyond the 15-Second Ceiling

From Gatekeepers to Trendsetters: A Power Shift in Music Discovery For decades, the path to musical stardom was a well-trodden, exclusive road paved by record label scouts and radio station programmers. Today, that road has been replaced by a sprawling, chaotic, and radically democratic digital highway. The power to anoint the next chart-topper has shifted […] The post Viral TikTok Musicians:…