SBM ITB researchers lead the way in strategic innovation at the 2025-2026 Asahi Glass Foundation Grant Ceremonies

Although Indonesian consumers have a high level of halal knowledge, this knowledge does not directly predict their purchasing behavior. Conversely, once consumers trust a system, they tend to rely less on facts and more on institutional trust. “Regulators design systems assuming that knowledge drives compliance. However, in reality, consumers operate based on trust, while third-party […] The post…