The Marketing Growth Formula, with Heidi Hattendorf

Episode 233 In the 2009 movie "Up" there's a golden retriever whose collar can translate his thoughts to speech. When Dug the dog first starts speaking, the main characters marvel at how smart he is, but expectations drop a moment later when he snaps his head around and halts mid-sentence when he hears a squirrel. We marketers are prone to Squirrel-chasing. Let's be honest and admit that we get…