Buy an Online Business in 2026: Why Proof Is Now Worth More Than Potential

Every entrepreneur has had this thought at some point: I would rather buy an online business than spend three years building one from nothing. In 2026, that thought is worth taking seriously, though maybe not for the reason most people expect. According to Flippa’s H1 2026 Digital M&A Insights Report, which tracked marketplace activity from January through June, buyer demand for online businesses…