Why Your Marketing Metrics Mean Nothing If Sales Isn't Hitting Numbers with Scott Logan | Ep. #312

Are your marketing efforts creating a real pipeline or just impressive-looking metrics that don't translate to revenue? Too many marketing teams celebrate vanity metrics while sales teams struggle to hit their numbers. There's a disconnect that's costing companies serious money. In this conversation with Scott Logan, Chief Marketing Officer at AmplifAI, we explore a radical approach to marketing…