PPWR Is Now Live: What It Means for European Seafood Buyers

As of 12 August 2026, PPWR for seafood buyers is no longer a future consideration . The EU Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) is now applying across the European Union, bringing new requirements around packaging sustainability, recyclability, waste prevention and information. If your business imports, repacks, distributes, or sells frozen seafood, fruit, or…