The End of Generic Franchising: Joe Malmuth on AI, Differentiation and Survival

What if the greatest threat to your franchise concept isn't competition...but irrelevance? In Part 2 of Stan Friedman's conversation with Batteries Plus Chief Development Officer Joe Malmuth, the discussion shifts from franchise development to franchise survival. Joe argues that many franchise systems are facing a future they aren't prepared for. As AI changes how consumers discover brands,…