How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified

On July 8th, in what can only be described as an act of reckless clarity , we published a white paper ( grab it here—>) Unified Behavioral Model ™ — Read more… listen now. Disclaimer: The following is a bit tongue-in-cheek. Just a bit. I have the utmost respect for the behavioral science community and its vast contributions—including the many scientists whose work has directly shaped my own. That…