The Real Cost of Tool Hopping & Half-Assing Your Platforms | Ep. 61

Send us Fan Mail This one is going to make a few LOs uncomfortable. Frazier and Michael are calling out one of the quietest money leaks in the mortgage business: 👉 Buying tools you don’t fully use 👉 Switching platforms before building a process 👉 Confusing activity with progress 👉 Building “solutions” that don’t actually create revenue Because here’s the truth: A new CRM will not fix a lack of…