How to name something

Start the fun. First, start with a pun - these are the richest vessels for helping one escape the fact that naming things is hard, it&rsquo;s going to be dumb anyways, so you might as well be as reductivist as possible, and go for the lowest barrier to entry to humour. This would be a great place for an example of something that I&rsquo;ve got to name, but I can&rsquo;t think of anything at the…