Making Art Inside the Marketing Machine

To discover internal motivations for creating, you try to ignore the lure of rewards. You need to figure out how to keep working irrespective of bonus points, likes and exclusive sneaker sales. A paradox at the core of the ISRU summer camp is that it&rsquo;s also brilliant marketing. The whole program builds desire—it makes you want to succeed and land an invitation to buy some shoes. I know it…