How IQBAR Accidentally Rode The Keto Wave Into Costco with Will Nitze, Founder & CEO of IQBAR

Will Nitze started IQBAR in 2018 to solve his own problem: long hours, a bad diet, daily brain fog. He designed the formulas for cognition, low net carb, low sugar, low glycemic. What he didn't know was that the rest of America was about to get obsessed with that exact macro profile for a completely different reason: weight loss. When keto took off, IQBAR was one of only three keto-compliant bars…