# forrester (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover forrester. Page: Feed: --- ## [The Sh\*t Does Not Get Done in Your Org Chart Episode](https://rockstarcmo.com/podcast) _2026-08-15 · The Rockstar CMO F'in' Marketing Podcast_ This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing Org Chart Is Fiction. They discuss: The VP everyone quietly routes around How do we make the most of the AI opportunity? If everyone kinda knows how to get shit done, why does this matter? What should marketing leaders be doing… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5768593811.mp3) ## [The Ken on Win/Loss and Robert on AI Search Episode](https://rockstarcmo.com/podcast) _2026-08-08 · The Rockstar CMO F'in' Marketing Podcast_ This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis. They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years. Then, Ian moves to our virtual bar, The Rose and Rockstar, and… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4444557490.mp3) ## [The GTM Theatre and Formative Debt Episode](https://rockstarcmo.com/podcast) _2026-08-01 · The Rockstar CMO F'in' Marketing Podcast_ This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Substack - Most GTM Alignment Is Theater - What two decades of alignment frameworks miss, and what the GTM teams actually winning are doing instead. The discuss 5 things that inspired them from the article: It’s not the process, it’s the discipline What… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4671075138.mp3) ## [The Simon Brings the Research, and Robert is Overthinking Episode](https://rockstarcmo.com/podcast) _2026-07-25 · The Rockstar CMO F'in' Marketing Podcast_ This week, Simon Daniels, Principal Consultant at Accenture Song, a marketing and revenue operations expert and former Forrester analyst, is back in the studio, and he arrives clutching the results of the “Accenture Song Client Buying Index 2026”- which was shared at a recent “Rethink’ event, and in keeping with the editorial policy of the show, he shares his 5 f’in’ favorites. Ian then joins… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8145349849.mp3) ## [The Whispered Brand Voice and Boundary Spanners Episode](https://rockstarcmo.com/podcast) _2026-07-19 · The Rockstar CMO F'in' Marketing Podcast_ This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline They discuss: A brand voice guide is only useful if it becomes a habit AI makes brand discipline more important, not less Voice and tone belong to everyone, not just the brand team Make guidance… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2905021674.mp3) ## [The Thomas Peham Entrepreneur's Journey Episode](https://rockstarcmo.com/podcast) _2026-07-11 · The Rockstar CMO F'in' Marketing Podcast_ This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins our host Ian Truscott to share his journey of leaving corporate leadership and becoming an entrepreneur. They cover: The leap of faith from corporate to startup Building a remote team The transition from CMO to founder Education as a marketing strategy Navigating competition and market dynamics What’s next for… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9601196942.mp3) ## The Head of AI and Insight Episode _2026-07-04 · The Rockstar CMO F'in' Marketing Podcast_ This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away or stand the test of time. Getting this scrutiny this week is the role Head of AI role that is being talked about. The idea that we need someone in the leadership teams responsible… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9216682382.mp3) ## [The AI for Scale, Volume, and Cannes Episode](https://rockstarcmo.com/podcast) _2026-06-27 · The Rockstar CMO F'in' Marketing Podcast_ This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos. They discuss: Difference between scale and volume in content creation Impact metrics vs. production metrics Organizational governance and foundational systems The risks of scaling content without… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6855232402.mp3) ## [The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode](https://rockstarcmo.com/podcast) _2026-06-20 · The Rockstar CMO F'in' Marketing Podcast_ This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026. They share 5 f’in’ things they take from his research are: Financial literacy is a required skill The role of the CMO is changing Where the buyer is versus where we pretend they are The… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6339467458.mp3) ## [Point once, get highlights (Sponsored)](https://crawlproof.com/a/aYs455yDrWV4) _2026-06-20 · **Sponsored**_ Get minutes worth watching from a whole game — point once ## [The Folklore and Mid-Year AI Reality Check Episode](https://rockstarcmo.com/podcast) _2026-06-13 · The Rockstar CMO F'in' Marketing Podcast_ This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back. Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense They… [Listen](https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9054696647.mp3)