The emerging world of machine customers - Interview with Katja Forbes

Today’s episode of the Punk CX podcast features a chat I had with Katja Forbes, Author, Advisor & Keynote Speaker, about her new book: Machine Customers: The Evolution has Begun: How AI that buys is changing everything . We talk about what exactly a machine customer is, what proportion of both B2B and B2C transactions are likely to be driven by machine customers in five years time, if we are…